 |
NOLARO24 LLC
Original 24 Foot type Poster fromn Nolaro24
This poster, created by the inventor of the orthotic system, was the starting point for designing the identifying look and branding for the RX24 QuadraStep System. The challenge was to take the existing patient photos and the structure of the algorithm and create a branding identity that would have impact on the shelf, differentiate itself from the other orthotic products. It would include a graphic vocabulary for identifying the different foot types and the corresponding orthotic solution.
In the Spring of 2008 Nolaro LLC was launching a revolutionary new foot orthotics product and system, and engaged Conaway Design to create a logo, product packaging, and all marketing and support collateral to bring the RX24 product to market .
Copyright © 2009 CONAWAYdesign.